The problem with most of these magazines is that they glorify a specific ideal that everyone should conform to. In the real World, experimentation is ok and so is trying various things to show appreciation and respect for your significant other. When people denote that a particular like or dislike is solely attributed to one gender: I tend to disagree. Most of the how-to/help sections in such magazines do nothing more than provide people with common sense, rather than insight.
Example: The candle idea. One can dislike it, but realize that their significant other really enjoys watching wrestling instead. You can still take the base concept and work with it (eg. having a foot rest with a taping of the best/most recent WWF show ready, having a bunch of game-food nearby and sitting down with the SO to watch the game with him). The idea still shows appreciation for the other individual and their interests.
Assuming that 'guys hate candles' and 'women overestimate the appeal of candles to men' glorifies a concept that men somehow dislike things that women like: Both statements are not necessarily true, just a reflection of different opinions.
To Smart of a reply for me to understand.